Small Business:

• No formal process, can not maintain many relations
• Low awareness of marketplace

Large Business:

• Good knowledge of the market space
• Easy to maintain multiple relations

Hints for Small Business:

• Eco-system of technology partners
• Educate about the market
• Market by partners who have direct relations

At DataArt:

• Develop relations with Tech partners and subcontractors Marketing Partner network Obtain market knowledge (monitoring, OOBP) Excellent references