Mikhail Zavileysky, head of DataArt's St. Petersburg office, has recently begun taking a new course at the Stockholm School of Economics called, "Branding - Corporate Religion".
May 30, 2004The program focuses on the latest tendencies of branding, the most economical means of organizational management, and how to create a dream market.
The curriculum is lead by teachers who have acquired practical experience within many areas and are well known as strategic brand consultants.
Divided into three modules, the course takes place in St. Petersburg, Moscow and Stockholm. The first module, "Knowing the Brand", is dedicated to the management, development, and relationship qualities of brands. The second module, "Building the Brand", includes 4D branding, commercial myth creation, brand archetypes, and corporate religion. And the third module, "Living the Brand", explores international, corporate, and personal brand building strategies.
Over the period of study, Mikhail will develop a strategic Company Brand Development Project.
